I'm Mike.
I make marketing make sense.
I lead digital marketing, data and web teams to drive revenue. I’ve worked hands-on in every one of those areas, so I design systems where marketing, data and technology work together, see through the hype, and deliver measurable results.
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Actually measurable
What are you trying to fix?
Accelerate with AI
AI workflows and marketing ops that save hours and help small teams do more.
Build a site that converts
Websites from someone who speaks marketer, designer and developer, built to rank in search and AI answers.
Make sense of the data
Clean tracking, honest attribution and the few numbers that really matter.
Be found in search and AI answers
Future-proof SEO and AEO that grows your reach as search shifts to AI.
Clear systems to drive growth
1Too many tools, too many reports no clear answers.
2Cut duplicate tools, copied reports and data nobody uses.
3Connect what's left. Clean data in, standard reports out, and a team working alongside AI.
Spreadsheet_v1247 unread pings!
Duplicate contacts
AI tools
Yet another AI tool
Report_FINAL_v7.xlsxQ3 report (copy)
Exec dashboard (old)!
Clean data layer
Lean team
Website
Google Ads!
Salesforce
HubSpot!AI toolsAI enhanced growth
Marketing reportReliable AI reports!
Exec dashboard
!
What I think
The short version
A digital director in Lancashire. I've spent 15 years designing, building and marketing digital products, and now lead teams across web, marketing operations and analytics, using AI workflows to help lean teams deliver big results.
15+years in digital
3teams led: web, ops, analytics
3xavg. growth
Let's talk.
A project you'd like a second opinion on, a question about marketing, data or AI, or just a hello. I read every message.
A project
A question
Just saying hi